As a self proclaimed nocturnal, I find myself having more than just eating garbage in common with my local racoon (pictured above). More often than not I find myself shuffling around in the night with them and sadly, losing additional sleep as I Instagram them all morning.
I’m not alone though, 1 in 3 adults don’t get enough sleep and millennials are yet again the cause of, and solution to all of life’s problems.
Solutions to the sleep epidemic are trending hard in startup land and Casper has been at the forefront of the mattress revolution. With heavy ad campaigns targeted at the working class (think subway ads that are mostly on the ground, a space where ads aren’t expected but are right under my phone, where I’m staring at all times), a sleek aesthetic with consistent branding, a beautifully engaging website, and a strong referral program, its a fairy tale startup story— on it’s way to overhauling a $14 billion dollar industry that has been tainted by bad prints and tacky advertising since the beginning of time.
Casper tapped into a market of something that every human needs, becoming a $100 million dollar company in less than 2 years.
It always amazes me when companies fail to have strategic partnerships that add value to their brand, and Casper clearly sees the importance of doing so. This week, they announced a partnership with American Airlines because what better way to get someone to test your product than to put it under their butt, where they are strapped in with no way out for a certain amount of time?
This is not a paid advertisement, but if you are inclined, use my referral link for $75 off a mattress.
- “Providing the same benefits of other types of light therapy products, Pegasi is designed to combat the common problems of insomnia, morning grogginess (sleep inertia), daytime drowsiness, seasonal affective disorder and jet lag”
- A noisemaking device called the Nightingale, that adapts to the acoustics of your room has tested in hospitals and increased the patients’ sleep who used it by 30%.
- The Dreampad – These pillows were initially designed as a relaxation tool for children with high levels of anxiety, including those with trauma and autism. Once the company caught on that the parents were borrowing these pillows for a better sleep, they expanded. It works by picking up unique vibrations from your head and gets carried to your inner ear. That’s about what I picked up, though I am sure they can explain it better.
Shop for some sleepy style inspo below: